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Italian Market Immersion Philadelphia

Italian Market Immersion

General Info | Photo Gallery | Traveller Feedback
Review rating: from 43 reviews

Hit the country’s oldest and largest everyday open-air market for some authentic, Philly foodie action. Fill your calorie quota with cheese, chocolate, deli items, and baked goods, and connect with the merchants and personalities that have shaped the character of this street for generations.

  • Wander through the famous 9th Street Italian Market
  • Taste samples of all kinds of iconic food, made fresh by the locals
  • Chat with the local store owners and grab a bargain or two
  • Discover the history of the markets and how they came to be so popular
  • Reenact your favourite Rocky moment on a street featured in the film

Tour style:Walking & Orientation, Food & Market Visits, Local Life & Culture

Local English-speaking guide.


Personal shopping, snacks, food, tips and gratuities for your guide.

Group size:Maximum 12
Schedule details:
  • Duration: 2 hours
  • Meeting point:

    Corner of 9th & South Streets, outside New Image Art & Framing

  • Starting time: 10.00 AM
  • Ending point:

    Corner of 9th Street & Passyunk Avenue.

Additional information :
  • Voucher exchange details:

    Please present your voucher to the local guide at the beginning of the trip.

  • Confirmation of booking:

    If you have your voucher, your booking is confirmed. We'll see you at the start point. 

    Get in touch if you have any concerns or require more information via the email address or phone number (business hours only) on your voucher.

  • Dress standard:

    A good pair of comfortable walking shoes is advisable. Make sure to check the weather report for rain!

  • Child policy:

    This is a child-friendly tour. Children between the ages of 6 and 11 inclusively are permitted on this tour. Children younger than 6 are permitted at no extra cost, but please make sure you inform our guides of this before you take the tour.

  • Language: English


The Liberty Bell. Independence Hall. We all know Philadelphia for its famous landmarks and historical background, but did you also know that it's home to this wicked food market? Join this Italian Market tour in Philadelphia for a dose of yummy Philly food at its very best.


Starting at the always-colourful South Street, head off with your local guide through the neighbourhood of Bella Vista in South Philly. You’ll explore the tiny streets in this section and have a chance to view some of the iconic mosaic art from a local artist. As we continue to tour Philadelphia, swing by a historic deli, duck into a tempting bakery, and stroll along Christian Street before arriving at the sounds, aromas, and sights of the famous Italian market or, more accurately, the South 9th Street Curb Market.


The market is the oldest and largest everyday open-air market in the USA, and it’s easy to understand why it is one of Philly’s must-see attractions. With your local guide leading the way on this Philly tour, explore the huge variety of stores located here, many of which are Italian in heritage. Tempt tastebuds as you wander past cheeses, chocolates, spices, and olive oils. Discover bakeries, butchers, and a myriad of other produce stalls plus a wonderful kitchen store. And don’t worry, if the temptation to purchase becomes too great, you’re likely to get a bargain as many of these stores discount for our travellers! Along the way you'll get the chance to talk to some of the owners and employees of these shops and stalls, and hear fascinating local stories of the development of this area over the years.


As you continue through the market, cross over the main intersection and head towards a variety of Mexican stores. If this area looks familiar it’s probably because it was here that Rocky ran through the streets on one of his famous training runs. Nearby you’ll also see a selection of Vietnamese, Cambodian, and Chinese stores, brimming with aromas and sights that are sure to delight the senses. This Philadelphia market tour concludes at the intersection made famous by local restaurant competitors Pat's and Geno's, where you'll be able to buy a famous Philly Cheesesteak after the tour.  If you don’t want the adventure to end here, continue with your guide on the Markets, Mosaics, & Magic tour.

Photo Gallery:

Italian Market Immersion PhiladelphiaItalian Market Immersion PhiladelphiaItalian Market Immersion PhiladelphiaItalian Market Immersion PhiladelphiaItalian Market Immersion PhiladelphiaItalian Market Immersion PhiladelphiaItalian Market Immersion PhiladelphiaItalian Market Immersion Philadelphia

Traveller Feedback:

Want to check out what other travellers think of their Urban Adventure experience? See below for our traveller feedback. 

Italian Market Immersion has an average customer care rating of 4.83 (out of a possible 5). The scores for each parameter are:
  • Your overall experience ...................................................................................... 4.86
  • Your guide’s enthusiasm, local knowledge and communication skills........................................................................................................................ 4.95
  • The level of opportunity to learn more about the culture, interact
    with locals, and experience their way of life......................................................4.74
  • The Responsible Travel philosophy implemented on your
    Urban Adventure................................................................................................... 4.79
  • Did the trip match your expectations?.............................................................. 4.81

Mrs. Florence B.
USA ~ 30 Nov 2014
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One of the best tours ever, Chuck was knowledgeable, friendly and engaging. His enthusiasm was contagious, and we saw Philadelphia in a whole new perspective. We will definitely recommend the experience to friends and family. Thank you!


Mr. Joseph D.
USA ~ 26 Nov 2014
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This tour was exactly what I was seeking -- A solid mix of culture, cuisine, history and fun. Chuck shared his neighborhood with us, providing fun & interesting insights that only a local can. Our group was diverse, but all seemed to enjoy (incl kids). I give it high marks in all categories, and will recommend this tour to others.

-Joe DeLauro


Mr. Kathleen P.
USA ~ 16 Nov 2014
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We loved the PhilAdelphia Italian Market tour! Very informative, interesting and fun!,, would highly recommend!


Mr. Stephen H.
USA ~ 03 Nov 2014
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Since I was the only one signed up for the tour at this day and time it was more like having a very knowledgable friend take me around to show me everything.


Ms. Dana A.
USA ~ 22 Oct 2014
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Ariel is a wonderful tour guide...she made the italian market really come to life. would definitely do another tour with her!!


Mrs. Cheryl P.
USA ~ 14 Oct 2014
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My husband and I very much enjoyed the Italian Market Tour. Kenny, our guide, was knowledgeable and enthusiastic. We've lived near Philly for years, and we still saw some places we didn't know about. We'd recommend this tour!


Mrs. Barbara R.
USA ~ 14 Oct 2014
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Kenny was a great guide; thoroughly enjoyed my Italian Market tour and have already told my oldest son that it's something that he'd love.


Ami K.
USA ~ 08 Oct 2014
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We loved our tour! Kenny was amazing, highly recommend doing a tour with urban adventures!


Mr. Ken S.
USA ~ 02 Oct 2014
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Enjoyed tour even with light rain.Would have liked more food stops but did find the tour to be informative.


Ms. Holli H.
USA ~ 09 Sep 2014
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Our guide was excellent and very nice. We totally enjoyed the experience.


Ms. Trish M.
~ 11 Aug 2014
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Nina was an excellent guide and I would highly recommend this tour!


Mrs. Kristen H.
USA ~ 06 Aug 2014
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Chuck was a fantastic guide!


Mrs. Tish M.
USA ~ 18 Jun 2014
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I had a wonderful time and our guide (Chuck) was very informative. The length of his information was just enough that you didn't get bored and his choice of businesses to visit were different from eachother so you got an idea of all the different cultures in the market. FABULOUS !


Ms. Mary O.
USA ~ 16 Jun 2014
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Josh Silver was enthusiastic, knowledgeable, and very outgoing. The tour far exceeded our expectations.


Ms. Lisa T.
USA ~ 04 Jun 2014
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Chuck, our guide, was excellent. He had the right pace without rushing us. I give many tours myself and I am also a teacher so I am well aware of what it takes to keep people interested.


Mr. Patrick C.
USA ~ 04 Jun 2014
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Awesome tour. Got to try some amazing food and Chuck, the guide, was more than willing to share from his personal knowledge and experience. He really made the trip. Highly recommend it!


Natalie B.
USA ~ 14 May 2014
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Chuck was an awesome tour guide! This was a great way to spend a Saturday morning. I really enjoyed all of the personal stories that were incorporated throughout the day by our guide, as well as various store owners.


Ms. Lisa T.
USA ~ 28 Apr 2014
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My five friends and I took the Italian Market tour with Josh as our guide. The tour consisted of only our group so it was nice that we could tailor it to how long we wanted to stay at different stops. Josh was a great guide and very personable. I would tell you to either bring a backpack or bags with handles so that you can carry your purchases easily. We actually backtracked after the tour to buy some items that we didn't want to carry. The only negative I have is that not every retailer that we went into offered us samples,(I felt the first bakery didn't even really want us there) which you would think they would since Urban Adventures is bringing them business! Not a negative towards the tour company, more towards the stores, but maybe Urban Adventures should look into other retailers that would appreciate the business a little more. Anyway thanks Josh for a great tour.


Mrs. Mariam B.
USA ~ 26 Apr 2014
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Our tour guide Nina was fabulous! This 2 hour tour of the Italian market in South Philly was very informative, enlightening and entertaining. Our tour guide was very knowledgeable, personable, interesting and funny. I loved her rapport with all the owners/employees of the businesses that we visited. She allowed us to wander a bit, which was really nice. We got to sample some of the foods from most of the shops that we visited which was delightful. We are a bunch of Jersey Girls that thoroughly enjoyed the entire experience and will definitely return to shop. We cannot wait for our next Urban Adventure. Thank you so much Nina for a great day! And thank you Urban Adventures for providing these wonderful tours. Very highly recommended.


Ms. Laura M.
USA ~ 21 Apr 2014
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It was a real good time. Our group was just the right size and our guide was great. We met a real nice mother/daughter from West Philly and went to lunch with them afterwards. Looking forward to the 4 hour South Philly tour real soon.
Laura and Kim, Gap, PA


Ms. Deborah L.
USA ~ 19 Apr 2014
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The trip exceeded my expectations! Chris was knowledgeable, personable, patient .... an outstanding guide.


Ms. Lynzie Z.
USA ~ 29 Jan 2014
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Alex was great!!! He was knowledgeable and energetic. It was freezing and even started snowing but he never complained and didn't rush the adventure. I can't wait to book again in the Spring!


Mrs. Molly B.
USA ~ 14 Nov 2013
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Chuck was great! We had a blast and really our time; loved especially his local knowledge and stories of where the real Philly locals eat and shop!


Mrs. Karen M.
USA ~ 27 Sep 2013
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Ariel did a great job! So fun to learn about our own neighborhood from someone who it turns out is our neighbor!


Mrs. Joann S.
USA ~ 10 Sep 2013
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My guide, Josh, was excellent. He has a great rapport with the merchants and he encouraged me to ask questions. I really enjoyed that interaction. I kept thinking of what I would have missed if I tried to just walk down 9th Street. It was a very pleasant experience. I highly recommend it and would like to do other Urban Adventures tours in the future.


Mr. Doug W.
USA ~ 10 Jul 2013
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As I told Ryan, our tour guide, he exceeded our expectations. Ryan went 45 minutes overtime with us to show us extra shops and tailor the tour to our group of 9, branching out to chocolate, pastry and other shops. Our access to shop owners was special, and my wife and I returned to 4 shops after the tour to shop and all 4 owners recognized us from the tour. Outstanding day by Urban Adventure.


Ms. Donna Y.
Australia ~ 13 Apr 2013
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Thanks, I had a great time learning, smelling and tasting. Thanks for the intro to yr cheese steak to. :)


Mr. Jeff S.
USA ~ 22 Mar 2013
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Our family enjoyed the south Philly tour. Would have never had the same experience doing it on our own. Highly recommend!


Ms. Diane H.
USA ~ 07 Nov 2012
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Alex was the best tour guide ever, sensitive to time schedules, gently reminding us when to "Just pop in to peek around" or when we had time to shop. He was knowledgeable, informative and pleasant, crossing the street to allow for our wheelchair bound tourist to have accesible sidewalks or a clearer path. We enjoyed him VERY much!


Ms. Nancy Z.
USA ~ 29 Oct 2012
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Exellent tour. Jason was sensitive to the cultural differences of the group. He allowed extra time at the shops that were of more interest. We really enjoyed visiting the great shop choices that urban adventures made. looking forward to another tour soon


Mr. Al S.
USA ~ 09 Sep 2012
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A great tour. Much more than we anticipated.


Ms. Kathryn C.
USA ~ 05 Sep 2012
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I have lived in the Delaware Valley for 23 years, and have been to the Italian Market, but this was the first time I have had a guided tour of the Market and the Italian-American part of Philadelphia. Jason was a super guide, with a great knowledge of the history, culture, and traditions of this unique part of the Mid-Atlantic region. I really enjoyed his taking us into various establishments that had been in the Italian Market area for generations, and listening to their unique stories. After the tour I had lunch at Ralph's, because it is the oldest Italian-American restaurant in the US, I learned from Jason. I had lived in San Francisco not far from the famous Fior d'Italia, and it was great to experience a similar tradition and experience some 3,000 miles away from North Beach, SF. I came away, on Saturday, really having a good understanding of the history of Italian immigration, their establishing family businesses, and building a community, that we all can share when we visit the Italian Market. Thanks so much, Jason! Great job! Bravo!


Mrs. Marianne G.
USA ~ 01 Aug 2012
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Jeremy was our guide for the tour of the Italian Market. I just love this tour so much, that it was actually my second tour of the market. The first time was with a friend, but this time I brought several friends. Great time learning the history and culture with a knowledgeable guide. Ate our way through the market :)


Mr. Chris B.
USA ~ 13 Jun 2012
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Bob was very knowledgeable and made the trip a lot of fun.


Mr. Dana L.
USA ~ 20 Sep 2010
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Had a wonderful time. The italian market tour was great and our guide was a lot of fun.

more feedbacks

Your trip:

This trip is offered on a "join-in" basis. Maximum group size is 12, but we can add another guide if the group exceeds this number.


If you are happy with the services provided by your local guides a tip - though not compulsory - is appropriate. While it may not be customary to you, it is of great significance to the people who will take care of you during your travels, inspires excellent service, and is an entrenched feature of the tourism industry across many Intrepid Urban Adventures destinations. Please consider this when budgeting for your extra expenses on this tour

  • Cancellations made more than 2 days prior to travel receive a full refund
  • Cancellations made 2 days or less prior to travel attract a 100% cancellation fee.

Philadelphia's Urban Adventures

The Philadelphia Urban Adventures team is a knowledgeable and energetic group, dedicated to making sure that our urban travelers get the most out of their Philly experience.  We come from a variety of backgrounds and parts of the world, with shared passions for travel, local culture, history, food, music, art and architecture.  And above all we want you to leave Philadelphia with a love for the City that you will share with others when you get home!  

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Responsible Travel with Urban Adventures

At Urban Adventures, we firmly believe local travel is one of the best ways we can support responsible tourism. In fact, we believe it so strongly that we’ve made it our entire business! All our tours are run by local experts, not some faceless corporate team located halfway around the world with no sense of the local vibe.

We craft our tours to ensure every traveller has authentic interactions with local people, businesses, transportation, and food and drink. Local travel gives you the opportunity to experience a destination as locals do, and has the potential to impact you in ways you never imagined. In short: local is awesome.

As a responsible travel company, we promise to:

  • Use locally owned infrastructure on our tours whenever possible.
  • Spread the financial benefits amongst local people and operators.
  • Provide employment and leadership opportunities for local people.
  • Respect local customs and culture.
  • Provide safe tours for Urban Adventure partners, staff, and travellers.
  • Educate travellers and our partners about how and why we choose to travel this way.
  • Limit any negative impact to the daily lifestyles of local people.
  • Limit any physical impact on natural and cultural environments.
  • Provide support to organisations and local communities.
  • Provide opportunities for travellers to interact with local people.
  • Actively ban partners, staff, and passenger participation in or endorsement of commercial sexual activities or illegal drug use on Urban Adventures tours.
  • Work to prevent the exploitation of children in tourism.
  • Actively discourage participation in activities that exploit animals.
  • Use local partners that adhere to Urban Adventures' responsible travel principles.
  • Support and encourage fair employment practices.
  • Give our travellers the best possible value.
  • Have fun!

As a traveller, we ask that you keep the following in mind:

  • People: Be mindful of the local citizens, and seek understanding through shared experiences. Consider their customs and values while in their homeland, and when in doubt, ask your guide for advice.
  • Environment: Be mindful of the local environment, and act with conservation and sustainability in mind. Follow local guidelines, as recommended by your guide, and make proactive decisions on your own.
  • Culture: When travelling to other cultures, remember that not everyone's customs are the same as yours at home. Be respectful, and be mindful of openly questioning a customary practice, even if you disagree with it. Try to understand from their perspective. You may learn something! Your guide will be an excellent point of reference here, so check with them if you're unsure.
  • Economy: Make every effort to use local businesses and put your tourism dollars in the right (local) pocket. We use local vendors and businesses, and your guide will be able to advise you on the best ways to support the local economy.

For more suggestions on how to be a responsible traveller check out our top 12 responsible travel tips, or check out what our friends at Intrepid have to say.