Italian Market Immersion

Adult (12+)
Child (6-12)
Child Under 6

Hit the country’s oldest and largest everyday open-air market for some authentic, Philly foodie action. Sample a few nibbles, then fill your shopping bag with cheeses, chocolates, deli items, and baked goods, and connect with the merchants and personalities that have shaped the character of this street for generations.

Philly’s Italian Market Walking Tour Highlights

  • Wander through the famous 9th Street Italian Market
  • Tempt your tastebuds and shop for foods made fresh by the locals
  • Chat with the local store owners and grab a bargain or two
  • Discover the history of the markets and how they came to be so popular
  • Reenact your favourite Rocky moment on a street featured in the film

Inclusions: Local English-speaking guide.

Exclusions: Personal shopping, snacks, food, and tips and gratuities for your guide.

Schedule details

  • Duration: 2 hours
  • Meeting point: Corner of 9th & South Streets, outside New Image Art & Framing
  • Starting time: 10.00 AM
  • Ending point: Corner of 9th Street & Passyunk Avenue.
  • Chevron down Full Itinerary
  • The Liberty Bell. Independence Hall. We all know Philadelphia for its famous landmarks and historical background, but did you also know that it’s home to this wicked food market? Join this Italian Market tour in Philadelphia for a dose of yummy Philly food at its very best.

    Starting at the always-colorful South Street, head off with your local guide through the neighborhood of Bella Vista in South Philly. You explore the tiny streets in this section and have a chance to view some of the iconic mosaic art from a local artist. As we continue to tour Philadelphia, swing by a historic deli, duck into a tempting bakery, and stroll along Christian Street before arriving at the sounds, aromas, and sights of the famous Italian market or, more accurately, the South 9th Street Curb Market.

    The market is the oldest and largest everyday open-air market in the USA, and it’s easy to understand why it is one of Philly’s must-see attractions. With your local guide leading the way on this Philly walking tour, explore the huge variety of stores located here, many of which are Italian in heritage. Tempt tastebuds as you wander past cheeses, chocolates, spices, and olive oils. Discover bakeries, butchers, and a myriad of other produce stalls plus a wonderful kitchen store. And don’t worry, if the temptation to purchase becomes too great, you’re likely to get a bargain as many of these stores offer discounts for our travelers! Along the way, you get the chance to talk to some of the owners and employees of these shops and stalls, and hear fascinating local stories of the development of this area over the years.

    As you continue through the market, cross over the main intersection and head towards a variety of Mexican stores. If this area looks familiar it’s probably because it was here that Rocky ran through the streets on one of his famous training runs. Nearby you also see a selection of Vietnamese, Cambodian, and Chinese stores, brimming with aromas and sights that are sure to delight the senses. This Philadelphia market tour concludes at the intersection made famous by local restaurant competitors Pat’s and Geno’s, where you’re able to buy a famous Philly Cheesesteak after the tour.  If you don’t want the adventure to end here, continue with your guide on the Markets, Mosaics, & Magic tour.

    Additional information

    Inclusions: Local English-speaking guide.

    Exclusions: Personal shopping, snacks, food, and tips and gratuities for your guide.

    Dress standard: A good pair of comfortable walking shoes is advisable. Make sure to check the weather report for rain!

    Your Trip: This trip is offered on a “join-in” basis. Maximum group size is 12, but we can add another guide if the group exceeds this number.

    Confirmation of booking: If you have your voucher, your booking is confirmed. We’ll see you at the start point.  Get in touch if you have any concerns or require more information via the email address or phone number (business hours only) on your voucher.

    Child Policy: This is a child-friendly tour. Children between the ages of 6 and 11 inclusively are permitted on this tour at the rate listed above. Please select ‘child’ above when booking. Children under the age of 6 are permitted to join this tour free of charge. Please inform us at the time of booking if you’ll be bringing a child under the age of 6. You can do so in the special request box on the checkout page.

    Local contact

    Office phone number: +1 215 280 3746
    Email address: [email protected]

  • Chevron down Reviews
  • Mr. James S. from USA traveled on 21 Jun 2018:

    Fabulous tour and your guide. He knew so much and took us into shops to experience life from a resident.

    Mr. Nick C. from USA traveled on 22 Feb 2018:

    Very friendly, got to know us, good with names

    Mrs. Cheryl Q. from USA traveled on 15 Nov 2017:

    Nick was a wonderful guide. Very friendly, knowledgeable and flexible.

    Mrs. Cheryl U. from Canada traveled on 02 Oct 2017:

    This experience went beyond my expectations. Chuck was not only knowledgeable but he was kind, considerate and beyond helpful.

    Mr. Jason S. from USA traveled on 31 Jul 2017:

    More vendor tastings

    Mrs. Sheri S. from USA traveled on 29 Jun 2017:

    My family (husband, myself, 12-year-old daughter) and I have lived in nearby Bucks County for 12 years….but while we’ve traveled many places, we’d never been to the Italian Market. Looking for something fun one weekend, we decided to take the Urban Adventures tour of the area, just to see what it was like. And – wow, what a treat! Our tour guide was Nina, and from the first minute, she made us feel like we were a warm group of friends strolling through one of her favorite parts of Philadelphia. She not only showed us some of the best shops in the Market, and introduced us to the shopkeepers, but went out of her way to give us insights from someone who shops in the Market every Saturday. She guided us on which shops specialize in which items, and made sure that everywhere we went, if we wanted to purchase something, we received a discount for the purchase. She showed us shops that, personally, I never would have gone into on our own; she showed us a whole new world while she was telling us some wonderful stories about the area. The bottom line? This is a fantastic tour for visitors to Philadelphia, because you’ll see some famous sights and experience a wonderful part of the city…..but locals will benefit even more, because we’re lucky enough to be able to go back and shop again and again at the wonderful stores, and see the warm and welcoming people, that make the Italian Market what it is.

    Melissa N. from traveled on 18 Apr 2017:

    Our guide, Cheryl was excellent. We lucked out with a beautiful day and really enjoyed our tour. We live in Philly, have been to the Italian Market many times but there was so much more to discover and experience.

    Ms. Julienne S. from USA traveled on 22 Jan 2017:

    Because I was the only person on the tour Ariel personalized it…we visited Isgro’s Pasticcera on Christian treed for cannoli, and talked more about Julian Abele, an architect of the Art Museum, than about Rocky. The tour was informative and provided many ideas for future visits on my own. Later I went to Macy’s to see the light show and view the Wanamaker organ. I also learned more about Isaiah Zagar’s mosaics so I could better appreciate them when I discovered them on the street. Of course the Italian Market experience was excellent, and I returned to several shops later as well. I would rate the tour higher than a 10 if that was possible!

    Ms. Rebecca W. from USA traveled on 06 Sep 2016:

    Kenny did an awesome job!

    Mrs. Sandy P. from USA traveled on 20 Jul 2016:

    Alex was a fantastic guide- enthusiastic, knowledgeable and extremely engaging.
    He made our morning tour so enjoyable, that in spite of the 90+ degree temperature, we could have listened to him all day!

    Mrs. Annemarie H. from USA traveled on 20 Jun 2016:

    Loved the ‘behind the scenes’ experience with the local shop owners! We also met a local who had worked on the Frank Rizzo mural who was doing his shopping that morning. Our guide knew him and we got a chance to talk to him as well.

    Mrs. Lauren D. from USA traveled on 28 Apr 2016:

    Our tour guide Kenny was great! He was extremely knowledgeable about not only the Italian Market, but also other Philadelphia history. He was energetic, excited, polite, and most of all patient with our 3 kids! He made sure they had some cookies from Isgro, which was a huge highlight of the trip for them! We all had a great time!

    Mrs. Terri J. from USA traveled on 27 Apr 2016:

    I am a “born and bred Philadelphian” who has given tours of the historic mansions in Fairmount Park and I just want to commend Kenny for an very informative and fun tour of the Italian Market, He was really good at knowing his audience and giving us the time we needed at each stop. I never felt rushed during the tour and although we had a parking concern and had to leave the tour 20 mins. earlier, Kenny did a fabulous job with the two hour time limit of the tour. I will recommend this tour as well as other Urban Adventure tours to my family and friends. Thank you for a wonderful morning spent learning more about the city that I love! Terri Jones

    Mrs. Tina B. from USA traveled on 26 Apr 2016:

    Kenny was a terrific guide! We really enjoyed our tour of the Italian Market!!

    Mrs. JOYCE M. from USA traveled on 24 Apr 2016:

    Our guide Kendra was great

    Mr. Timothy P. from USA traveled on 20 Apr 2016:

    Chuck was an awesome guide and very knowledgeable of the area’s history and the excellent food choices to be had.

    Ms. Ruth F. from USA traveled on 29 Mar 2016:

    Our guide was outstanding! He was knowledgable, professional and interjected humor to keep us engaged and connected.

    Bethany W. from USA traveled on 23 Mar 2016:

    Kenny was an excellent guide. He was full of information and made sure we got to sample several different types of food! I highly recommend him.

    Mr. Thomas B. from USA traveled on 23 Dec 2015:

    Our tour was the weekend before Christmas— so there were many people in the shops. Our tour guide did a great job showing us as much as possible given crowded shops. He had an excellent background in the culture and art murals. He did all he could to give us a feel for past and current Italian Market district. We will recommend this tour to family and friends.

    Mrs. Florence B. from USA traveled on 30 Nov 2014:

    One of the best tours ever, Chuck was knowledgeable, friendly and engaging. His enthusiasm was contagious, and we saw Philadelphia in a whole new perspective. We will definitely recommend the experience to friends and family. Thank you!

    Mr. Joseph D. from USA traveled on 26 Nov 2014:

    This tour was exactly what I was seeking — A solid mix of culture, cuisine, history and fun. Chuck shared his neighborhood with us, providing fun & interesting insights that only a local can. Our group was diverse, but all seemed to enjoy (incl kids). I give it high marks in all categories, and will recommend this tour to others.
    -Joe DeLauro

    Mr. Kathleen P. from USA traveled on 16 Nov 2014:

    We loved the PhilAdelphia Italian Market tour! Very informative, interesting and fun!,, would highly recommend!

    Mr. Stephen H. from USA traveled on 03 Nov 2014:

    Since I was the only one signed up for the tour at this day and time it was more like having a very knowledgable friend take me around to show me everything.

    Ms. Dana A. from USA traveled on 22 Oct 2014:

    Ariel is a wonderful tour guide… she made the Italian market really come to life. Would definitely do another tour with her!!

    Mrs. Cheryl P. from USA traveled on 14 Oct 2014:

    My husband and I very much enjoyed the Italian Market Tour. Kenny, our guide, was knowledgeable and enthusiastic. We’ve lived near Philly for years, and we still saw some places we didn’t know about. We’d recommend this tour!

    Mrs. Barbara R. from USA traveled on 14 Oct 2014:

    Kenny was a great guide; thoroughly enjoyed my Italian Market tour and have already told my oldest son that it’s something that he’d love.

    Ami K. from USA traveled on 08 Oct 2014:

    We loved our tour! Kenny was amazing, highly recommend doing a tour with urban adventures!

    Mr. Ken S. from USA traveled on 02 Oct 2014:

    Enjoyed tour even with light rain.Would have liked more food stops but did find the tour to be informative.

    Ms. Holli H. from USA traveled on 09 Sep 2014:

    Our guide was excellent and very nice. We totally enjoyed the experience.

    Ms. Trish M. from traveled on 11 Aug 2014:

    Nina was an excellent guide and I would highly recommend this tour!

    Mrs. Kristen H. from USA traveled on 06 Aug 2014:

    Chuck was a fantastic guide!

    Mrs. Tish M. from USA traveled on 18 Jun 2014:

    I had a wonderful time and our guide (Chuck) was very informative. The length of his information was just enough that you didn’t get bored and his choice of businesses to visit were different from eachother so you got an idea of all the different cultures in the market. FABULOUS !

    Ms. Mary O. from USA traveled on 16 Jun 2014:

    Josh Silver was enthusiastic, knowledgeable, and very outgoing. The tour far exceeded our expectations.

    Ms. Lisa T. from USA traveled on 04 Jun 2014:

    Chuck, our guide, was excellent. He had the right pace without rushing us. I give many tours myself and I am also a teacher so I am well aware of what it takes to keep people interested.

    Mr. Patrick C. from USA traveled on 04 Jun 2014:

    Awesome tour. Got to try some amazing food and Chuck, the guide, was more than willing to share from his personal knowledge and experience. He really made the trip. Highly recommend it!

    Natalie B. from USA traveled on 14 May 2014:

    Chuck was an awesome tour guide! This was a great way to spend a Saturday morning. I really enjoyed all of the personal stories that were incorporated throughout the day by our guide, as well as various store owners.

    Ms. Lisa T. from USA traveled on 28 Apr 2014:

    My five friends and I took the Italian Market tour with Josh as our guide. The tour consisted of only our group so it was nice that we could tailor it to how long we wanted to stay at different stops. Josh was a great guide and very personable. I would tell you to either bring a backpack or bags with handles so that you can carry your purchases easily. We actually backtracked after the tour to buy some items that we didn’t want to carry. The only negative I have is that not every retailer that we went into offered us samples,(I felt the first bakery didn’t even really want us there) which you would think they would since Urban Adventures is bringing them business! Not a negative towards the tour company, more towards the stores, but maybe Urban Adventures should look into other retailers that would appreciate the business a little more. Anyway thanks Josh for a great tour.

    Mrs. Mariam B. from USA traveled on 26 Apr 2014:

    Our tour guide Nina was fabulous! This 2 hour tour of the Italian market in South Philly was very informative, enlightening and entertaining. Our tour guide was very knowledgeable, personable, interesting and funny. I loved her rapport with all the owners/employees of the businesses that we visited. She allowed us to wander a bit, which was really nice. We got to sample some of the foods from most of the shops that we visited which was delightful. We are a bunch of Jersey Girls that thoroughly enjoyed the entire experience and will definitely return to shop. We cannot wait for our next Urban Adventure. Thank you so much Nina for a great day! And thank you Urban Adventures for providing these wonderful tours. Very highly recommended.

    Ms. Laura M. from USA traveled on 21 Apr 2014:

    It was a real good time. Our group was just the right size and our guide was great. We met a real nice mother/daughter from West Philly and went to lunch with them afterwards. Looking forward to the 4 hour South Philly tour real soon.
    Laura and Kim, Gap, PA

    Ms. Deborah L. from USA traveled on 19 Apr 2014:

    The trip exceeded my expectations! Chris was knowledgeable, personable, patient …. an outstanding guide.

    Ms. Lynzie Z. from USA traveled on 29 Jan 2014:

    Alex was great!!! He was knowledgeable and energetic. It was freezing and even started snowing but he never complained and didn’t rush the adventure. I can’t wait to book again in the Spring!

    Mrs. Molly B. from USA traveled on 14 Nov 2013:

    Chuck was great! We had a blast and really our time; loved especially his local knowledge and stories of where the real Philly locals eat and shop!

    Mrs. Karen M. from USA traveled on 27 Sep 2013:

    Ariel did a great job! So fun to learn about our own neighborhood from someone who it turns out is our neighbor!

    Mrs. Joann S. from USA traveled on 10 Sep 2013:

    My guide, Josh, was excellent. He has a great rapport with the merchants and he encouraged me to ask questions. I really enjoyed that interaction. I kept thinking of what I would have missed if I tried to just walk down 9th Street. It was a very pleasant experience. I highly recommend it and would like to do other Urban Adventures tours in the future.

    Mr. Doug W. from USA traveled on 10 Jul 2013:

    As I told Ryan, our tour guide, he exceeded our expectations. Ryan went 45 minutes overtime with us to show us extra shops and tailor the tour to our group of 9, branching out to chocolate, pastry and other shops. Our access to shop owners was special, and my wife and I returned to 4 shops after the tour to shop and all 4 owners recognized us from the tour. Outstanding day by Urban Adventure.

    Ms. Donna Y. from Australia traveled on 13 Apr 2013:

    Thanks, I had a great time learning, smelling and tasting. Thanks for the intro to yr cheese steak to. 🙂

    Mr. Jeff S. from USA traveled on 22 Mar 2013:

    Our family enjoyed the south Philly tour. Would have never had the same experience doing it on our own. Highly recommend!

    Ms. Diane H. from USA traveled on 07 Nov 2012:

    Alex was the best tour guide ever, sensitive to time schedules, gently reminding us when to “Just pop in to peek around” or when we had time to shop. He was knowledgeable, informative and pleasant, crossing the street to allow for our wheelchair bound tourist to have accesible sidewalks or a clearer path. We enjoyed him VERY much!

    Ms. Nancy Z. from USA traveled on 29 Oct 2012:

    Exellent tour. Jason was sensitive to the cultural differences of the group. He allowed extra time at the shops that were of more interest. We really enjoyed visiting the great shop choices that urban adventures made. looking forward to another tour soon

    Mr. Al S. from USA traveled on 09 Sep 2012:

    A great tour. Much more than we anticipated.

    Ms. Kathryn C. from USA traveled on 05 Sep 2012:

    I have lived in the Delaware Valley for 23 years, and have been to the Italian Market, but this was the first time I have had a guided tour of the Market and the Italian-American part of Philadelphia. Jason was a super guide, with a great knowledge of the history, culture, and traditions of this unique part of the Mid-Atlantic region. I really enjoyed his taking us into various establishments that had been in the Italian Market area for generations, and listening to their unique stories. After the tour I had lunch at Ralph’s, because it is the oldest Italian-American restaurant in the US, I learned from Jason. I had lived in San Francisco not far from the famous Fior d’Italia, and it was great to experience a similar tradition and experience some 3,000 miles away from North Beach, SF. I came away, on Saturday, really having a good understanding of the history of Italian immigration, their establishing family businesses, and building a community, that we all can share when we visit the Italian Market. Thanks so much, Jason! Great job! Bravo!

    Mrs. Marianne G. from USA traveled on 01 Aug 2012:

    Jeremy was our guide for the tour of the Italian Market. I just love this tour so much, that it was actually my second tour of the market. The first time was with a friend, but this time I brought several friends. Great time learning the history and culture with a knowledgeable guide. Ate our way through the market 🙂

    Mr. Chris B. from USA traveled on 13 Jun 2012:

    Bob was very knowledgeable and made the trip a lot of fun.